“The availability of the vulnerability risk data in an accessible, user-friendly format allowed us to easily identify districts with a high unmet need for contraceptives in which radio campaigns would have the greatest potential to change behaviours. We used this information to inform our radio station selection and broadcast strategy. In December 2020, we reached eight million listeners with the campaigns,”
says Georgina Francis, Country Operations Manager at DMI.
While using mass media to increase demand for modern contraceptives has proven to be a highly effective strategy, reaching those who are outside the coverage of traditional media broadcast was also a high priority for DMI and the WISH2ACTION Consortium. In this endeavor Fraym and GRID3 data once again played a crucial role:
“The data also allowed us to locate and target districts that would benefit from alternative, ‘below the line’, strategies, such as interpersonal communication, community meetings, and roadshows. For example, we developed a focused intervention in two districts of Southern Province after the data indicated that such strategies should be employed to reach the target population in those areas. The data provided by Fraym and GRID3 have proved invaluable for our SBCC strategy.”
To access GRID3 data for Zambia, please visit our Data Hub.
1 The Women’s Integrated Sexual Health (WISH) programme offers quality integrated and inclusive family planning and sexual and reproductive health services to marginalized and hard to reach populations: the poor, youth under 20 and people living with disability. WISH is the UK Government’s flagship programme to support integrated sexual and reproductive health and rights (SRHR) services in a range of countries across Africa and Asia by 2021. The International Planned Parenthood Federation (IPPF) manages the WISH programme through a consortium arrangement (Lot 2) with 10 IPPF Member Associations and hand – picked partners chosen for their expertise to maximise access and reach for people in 15 countries: Development Media International (DMI), Humanity and Inclusion UK (HI), International Rescue Committee (IRC), Marie Stopes International (MSI), and Options Consultancy Services (Options).